05
2008
Cookies
A cookie in the terms of your computer and the internet is not as tasty as the things that come from your mother’s oven, or better yet from a Mrs Fields store - yum, what it is in fact is rather are bits of data that get stored in the browsers of your web sites’ visitors’ computer. Cookies can allow web site builders and owners to obtain a lot of good knowledge, like where your web site visitors come from and if they converted into a sale. These are especially important in your web site marketing as if you are spending money to market your web site you are going to want to know where the visitor comes from and what is the value of that visitor compared to the cost of obtaining that visitor or set of visitors.
Cookies can also help your web site visitors save their preferences when they come to your web site or to use other types of data specific to a particular user when they get to your web site. A cookie can have a number of variables or Value Pairs. For instance say you want to give someone a tracking cookie so that if they refer business to you that it gets tracked so that they get paid for the referral but You dont want to have to pay for traffic that comes back naturally or from some other means as you dont think a commission should get paid for that traffic. What you can do is set your tracking cookie to a max set of days, for instance 90 days (or less /more your choice)k, you are able to modify your cookies so that if a sale comes from a particular link or banner on someone’s site and it is within 90 days you can make sure the company or person gets the commission but if the sale happens on day 91 there would be no commission.
If you do online marketing be sure to check out information on cookies and how they can help you attract visitors to your web site and what they can do to help enhance your visitors’ comfort levels on your site.
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