24
2008
What is the Goal of your domain name?
Here is something that you may want to think about before or during your creation of your web site, what does your domain name do for you? Your domain name is the first thing that anyone who goes to your web site or sees your web site listed in the search engines will see and it will or will not immediately identify what your web site is all about.
Your domain name may actually be more important to your web site than your content in terms of being found on the internet. With a good domain name and any unique content you can usually get listed in the major search engines in top positions for the particular search results you want. For instance say you live in Dallas Texas and you sell beauty supplies. You may want to attract visitors from Dallas who want to purchase (or think about purchasing) beauty products. You may then want a domain name like DallasTexasBeautySupplies.com, with a domain name like that you can come up in the major search engines (so long as you practice good seo on the site, in the major search engines for anyone who types in Beauty supplies Dallas Texas, or combinations thereof.
If you are looking for a less localized market segment to see your web site you may want something that is keyed in to a more particular keyword structure that is more national or global. Take for instance this web site and it’s domain name, BestWebSiteHosting.com and the fact that this web site is structured to go after the keyword terms; best web hosting or best website hosting. Our group is trying to get listed high in search engines for those keyword terms and we do not want the results to be localized, we want them to be generalized so that people all over can find our site, not just for people in Dallas Texas or some other community.
So make sure that you think about what your domain name should do for your web site.
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